Find out how a cognitive-based approach can yield deeper and more contextual insights.
download white paperThe research path to uncovering consumers’ deeper thoughts
iModerate Author
Feb 20, 2014
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske