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Mobile Commerce Press – August 2013

Mobile Commerce Press – August 2013

iModerate

Aug 12, 2013

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Mobile Commerce Research Examines its Impact on Shopping

[excerpt] The study indicated that even though mobile commerce is growing in popularity, it is still facing certain considerable barriers. Among them are functionality and security.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service