//

Marketing to the new (self-identified) middle class featured on CMO.com

Marketing to the new (self-identified) middle class featured on CMO.com

iModerate

Apr 27, 2015

Share It

Customer segmentation is at the heart of every marketing program. And even with the litany of new social, behavioral, and demographic data available, one age-old classification method still remains constant in nearly every analysis: social class. Yet many consumers self-identify as a member of a social class other than their own; nearly 2/3 of the consumers that we spoke with identify as members of the middle class. What does this mean for marketers?

Read the full article here >>>

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service