MediaPost Marketing Daily section recently featured a blog written by Partner and Head of Marketing Adam Rossow that discusses how consumers’ brand preferences shift when they’re experiencing a low sense of control, such as in times of economic downturn or poor health. The article dives into how brands can position themselves in this space, and features a few that are doing so particularly well.
iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.
, Senior Strategic Planner, Saatchi & Saatchi LA