MediaPost Marketing Daily section recently featured a blog written by Partner and Head of Marketing Adam Rossow that discusses how consumers’ brand preferences shift when they’re experiencing a low sense of control, such as in times of economic downturn or poor health. The article dives into how brands can position themselves in this space, and features a few that are doing so particularly well.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy