iModerate to Further the Listening Conversation

iModerate to Further the Listening Conversation


Dec 22, 2008

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Denver, CO. (December 22, 2008) – iModerate will be speaking at and sponsoring the ARF Industry Leader Forum on January 27, 2009 at the Bentley Reserve in San Francisco.

Joel Benenson, Co-Founder of iModerate and a keynote speaker, will provide insight into why we need to move beyond norms and challenge some of our current research assumptions. Moreover, iModerate’s Jennifer Drolet will be facilitating one of the breakout sessions, entitled “I’m Ready to Listen! Where do I Start?” iModerate will also have a tabletop exhibit on site. Attendees are encouraged to stop by to discuss the conference topic and learn about iModerate.

This one-day symposium is a continuation of the forum in New York in 2008, and will detail how listening is redefining the future of research and driving market success. Over 200 research and marketing leaders assembled in New York and thoughts about research were transformed; illustrating the industries desire of finding new research avenues and opportunities. Beyond Joel Benenson, speakers on the upcoming agenda include executives from P&G, Levi Strauss, Charles Schwab, Microsoft, Facebook, HP, Millward-Brown, and noted authors Charlene Li and Pete Blackshaw.

About iModerate Research Technologies
iModerate Research technologies is the only research company providing live, online, one-on-one solutions to the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms, and prominent organizations strengthen their research results. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado.

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research