GreenBook recently featured ‘Checking your blind spots: Take a look at the “aren’ts,”‘ an article written by iModerate’s Will Pirkey, on their website. This article challenges brands to look beyond their target audience and learn from consumers who aren’t buying their products and services – the “aren’ts” – and provides four benefits to doing so.
iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.
, Manager of Online Research, John Deere