GreenBook recently featured ‘Checking your blind spots: Take a look at the “aren’ts,”‘ an article written by iModerate’s Will Pirkey, on their website. This article challenges brands to look beyond their target audience and learn from consumers who aren’t buying their products and services – the “aren’ts” – and provides four benefits to doing so.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.
, Partnership for Public Service