Aug 26, 2015
Seasoned research experts know that bias can find its way into any research program – its naïve to think that any research could be 100 percent free from it. But when does bias become a problem? And how do we identify and control the sources of bias to deliver the highest-quality research possible?
Check out the article in Quirks to learn about the 9 types of bias and how to avoid them in your next research initiative.
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, Manager, Shopper Insights & Category Development, Abbott Nutrition
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